Branding – How It Shapes Your Business
Branding shapes how people experience your business, especially through your website. It’s more than just looking good—it’s about showing your personality and values in a real, authentic way.
I enjoy helping small businesses create websites that truly reflect who they are and make visitors feel connected. When your brand shines through, it builds trust and pride.
As always, I’m here to help if you have any questions about your branding. If you’re not quite sure what it really includes, here’s a quick breakdown to make it easier to understand, and feel free to reach out to me:
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Purpose:
What is your website’s mission and what do you want visitors to take away from it?
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Target Audience:
Who are you trying to reach with your website and what are their needs and preferences?
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Brand Values:
What core principles and beliefs guide your business?
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Brand Voice:
How do you want your brand to sound and feel (e.g., formal, informal, friendly, professional)?
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Logo:
A unique and recognizable symbol that represents your brand.
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Color Palette:
Choose colors that evoke the desired emotions and align with your brand identity.
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Typography:
Select fonts that are easy to read and visually appealing, and consistent with your brand’s style.
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Imagery:
Use high-quality images and videos that are relevant to your brand and target audience.
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Overall Aesthetic:
Create a consistent visual style that reflects your brand’s personality and values.
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Website Copy:
Write clear, concise, and engaging content that informs visitors about your products or services.
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Brand Story:
Share your company’s history and values to build trust and connection with your audience.
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Call to Actions:
Encourage visitors to take specific actions (e.g., sign up, make a purchase, contact you).
- Navigation: Ensure your website is easy to navigate and find information.
- Mobile Responsiveness: Make sure your website looks and functions well on all devices.
- Page Load Speed: Optimize your website for fast loading times to improve user experience.
- Accessibility: Design your website to be accessible to people with disabilities.
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Maintain a Consistent Look and Feel:
Ensure that all elements of your website (logo, colors, fonts, imagery) are consistent with your brand identity.
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Apply Branding Across Platforms:
Extend your website branding to your social media profiles and other online channels.
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Regularly Update and Maintain:
Keep your website fresh and up-to-date with current information and trends.